Thursday, April 14, 2011

How We Decide - Review


How We Decide (Jonah Lehrer)

This was actually a quite decently written book. Like all popular psychology books, it can drone on at times and the citations aren't always thorough, but it certainly had it's fair share of life or death examples of decision making to keep things exciting (I sense a bit of irony here...). The author did seem to portray the stock market as a can't lose situation. I don't think this was his intention, but I don't recall any stories about people losing money. If nothing else, it has made me more conscious (or as conscious as the author alludes to a person being able to be) of my general purchasing habits.

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